Saudi Arabia Market Entry Strategy

All the research you did before you launched your project in your home market — product-market fit, social media, market research…— should be made again for entering the new markets.
We will help you to develop a basis of understanding of the new environment, what matters to local consumers, cultural differences, and messaging, in addition to evaluating the marketing presence of your competitors in the KSA to learn from them. The information you gather here tells you what you need to do to connect locals with your brand or business.

We work together to define and fortify your value proposition, goals and entry mode to the KSA market. Once we have a clear vision for what you want, the next step is to develop your objectives for each of the goals we’ve outlined. The more specific you are, the easier it will be to track progress and make adjustments as needed in the coming period.

We will define the kind of people you should be talking to in the KSA market, what they want to accomplish, what problems may get in their way, how these problems make them feel, how to offer a clear solution for their problems, and outline the steps they must take to get the solution, describe the successful outcomes once they take those steps.

Assign your customers’ buying journey in KSA to understand their purchasing behavior (before, during and after), including the stages that your customer goes through when interacting with your business, from initial awareness of the brand to post-purchase follow-up.

Developing a comprehensive marketing and sales plan that includes pricing, distribution, promotion, and sales channels, and aligns with the target customer and market characteristics.

Help you build an influence in your industry either by searching for Saudi people who have a positive influence on your target audience on social media, or through your content and communication strategy.

Traditional and digital media can work together to strengthen your marketing plan. It’s a way to integrate your brand to be part of our Saudi culture. If you don’t use both types locally, you may not be reaching all of your potential customers in KSA.

In addition to the prepared strategy, we will provide you a detailed, customized action plan that shapes the implementation phase, including digital tools, social media, content creation, adv. Campaigns, budget & timeline.