Fit House is the number one chain of healthy restaurants in KSA. Fit House team had contacted Right Service to support in preparing and implementing a winning digital marketing strategy.
Right Service started preparing a well formulated digital marketing strategy based on an in-depth situation analysis covering the healthy restaurant future, opportunities, and competition landscape mainly online. Fit House digital marketing strategy encompassed a group of ingredients covering a clear intent, defined vision, mission and positioning statement along with an uplifted business model focusing on new innovative revenue streams, a step by step touch point map and sales funnel simplifying the client purchasing process, a conclusive communication strategy including the type of content to be shared with innovative methods and models showing how to best distribute this content among the mentioned target audience supported with a suitable creative strategy.
At the end of the strategy, we presented a clear action plan including the suggested online activities to support the strategy implementation.
The strategy implementation phase included several actions and campaigns based on the set goals and objectives, mainly covering creating an interactive website with online ordering system supported with creating, optimizing & managing social media presence along with social media advertising campaigns.
