What most marketers miss when tracking any digital marketing operations’ performance is monitoring the core of their strategic success represented by their employees’ performance and capabilities.

To track employees’ performance, markets should implement these 2 aspects Strategic Aspect & Technological Aspect

To effectively track your employees using the “Strategic Aspect” you should determine your clear goals from each team or single employee and periodically monitor these goals fulfilment.
There might be several ways to track goals fulfilment, but yet the most effective ones are those related to assigning quantifiable measures as KPIs (key performance indicators) similar but not limited to: Productivity, employee attendance and customer satisfaction along with setting monthly or quarterly OKRs (objectives and key results) through determining for each clear objective up to 5 key results with their deadlines to be achieved.

On the other hand, “Technological Aspect” plays vital role in helping management to effectively monitoring their employees’ performance and how close they are from fulfilling the assigned goals as well as support employees in measuring their own performance. This can be done using technological tools & software that can be divided into 4 sections:

– Employee monitoring tools that are used to monitor work performance by tracking the metrics that matter to your organization such as time spent on tasks, application usage, and internet activity.

-Employee self-monitoring tools that will proactively measure the progress of your employees’ personal productivity by using tools such as project plans, checklists, and activity logs.

– Project management tools allow you to monitor the project-specific output of employees, identify blocks to project progress, and overview upcoming deadlines for the deliverables needed to ensure the project executes smoothly, through using tools like: asana, monday, ZOHO Projects, Proofhub or trello.

– Strategic planning software helps you to identify and define your organization’s short- and long-term goals and priorities as well as it helps your employees to choose different paths to reach their desired goals and measure their progress, through using software like: CASCADE Strategy, Workboard, or ClearPoint Strategy.

We all had witnessed the historic shift in the job market due to the Covid-19 pandemic, it’s when some companies used to offer the ability to work from home as a perk, it has now become the norm for most businesses.

With all the benefits of remote working on organizations similar but not limited to: saving money, hiring new abroad talents and increasing productivity, managers face a main difficulty on how to track these remote employees’ performance.

Well the solution is easy through using new tools that help companies evaluate their employee’s performance while working remotely, and I’d like to share with you some of these tools: Time Doctor, Toggl, RescueTime, Hours, Timely, Harvest and ClickTime

To have a well-formulated tracking operation, you should monitor the whole picture from its 3 dimensions: how close you are from fulfilling your goals, how your online operations are acting and how your employees are performing, without forgetting that tracking is a continuous process that needs to be periodically monitored and measured.