While you can’t always please everyone, there’s something very important about knowing what does. Through our twenty years of experience, we’ve dealt with our share of clients and know when we’re a good fit, and when we’re not.
Why do we do this, you ask?

In the spirit of full transparency, we want to establish expectations from the starting line – to ensure our chances of having an outstanding & successful partnership are sky-high.
Here below are few main traits of the clients we serve. These will help you determine if Right Service is right for you. 

• First, size: We serve companies of all sizes, but the majority of our clients are medium-sized companies.
• Second, work scope: Companies can hire us for a single task. But from our belief that marketing is a complete system, we prefer to handle all their digital marketing operations; from preparing their digital marketing strategy to tracking their online activities; to assure the success of the whole operation.
• Third, needs: We are perfect for individuals or companies who either have an online presence with modest activities or working without a clear strategy.
• Forth, engagement: Our ideal clients are those who have the time and the commitment for us to engage. Thus, we can learn about their type of business, culture, people, and products. We do not build solutions in a vacuum.
• Fifth prerequisites: We like to play the role of the business coach, not consultant, by helping companies solve their biggest problems using a process or framework, not providing temporary solutions for a specific complexity.
• Sixth, skills: People, who trust that there are plenty of marketers, but not enough marketers with digital skills and ability to quickly assess changes in the marketing world, are our perfect fit.
• Finally, vision: We love to work with clients who want a long-term solution and not a quick fix.

Pricing digital marketing services, especially strategy, is always a delicate subject since it’s important that agencies are attractive to customers, but they still need to be profitable.

Digital marketing strategy cost can vary between $5,000 up to $40,000 based on several categories. So keep in mind that getting a fixed price for such a service is hard, therefore we will reveal for you the main factors that agencies take into consideration when pricing a strategy.

Let’s get started!

 1. Time Spent: Some digital marketing agencies calculate the time put in preparing the strategy as the main pricing factor that they even charge their clients on the number of meetings/calls done to finalize this strategy. Once searching for an agency to handle your digital marketing strategy always ask if they will charge you per hour or for the whole project.

2. Industry: The type, size, and complexity of the client’s industry are aspects that agencies take into consideration when setting a price for a strategy, since the more complex the industry is, the more staff members, time, research and effort are needed to finalize an effective strategy. So always keep in mind this point when asking for a strategy quotation.

3. What is included: A digital marketing strategy can be summarized as a one-pager or a well-detailed strategy. What does this strategy include will specify the price, whether it is a brief about the competitors, a study about the industry, introduction to the target audience or a detailed strategy that visualizes for the client the road map step by step toward success. When asking for a digital marketing strategy proposal, also ask for the points this strategy will cover, then you can have a better evaluation of the price compared to the outcome.

4. Perceived value: This is where a lot of the subjectivity comes in when setting a price for a service. Digital marketing agencies add to their pricing mix the value and proposed ROI their strategy will add to the client’s business. A cost-effective strategy is that drives value to your business, not which saves your budget. This point is hard for you to assess before implementing the strategy and evaluating the ROI, but you can get outlooks according to the agency’s history and reputation.

Digital marketing strategy is a long-term investment and is a complex equation other than just setting up your objectives and timeline. We at Right Service provide our clients with a complete digital marketing strategy based on my marketing concept, “The 4T’s of Digital Marketing Operations”, at a competitive price matching the tough economic situation in the Middle East.

Social media marketing success is measured by using the same metrics you use for any other marketing activity: reach, traffic, leads, and customers.

Also the number of fans & followers you have can be considered a metrics to measure your success and build your social proof representing your reputation and influence you have over audience. 
The real success can be determined by how many people social media drives to your website, how many of them are qualified leads, and how many of them actually become customers.

You should never forget that social media also has un-measurable return known as “Soft ROI” that represents the relation and trust you build with your followers’ base.

Keeping track of your social media marketing operations & performance is key toward success of course if accompanied with continuous amendments and updates.

A pragmatic method for costing implementation strategies using Time Driven Activity-Based Costing -TDABC- Download Methodology